Investing Personal Financial Planning Business Planning
Risk vs. Reward Should You Put Your Trust in a Living Trust? Upside Down - Cutting Your Taxes with Capital Losses

Dear Clients and Friends:

Our firm continues to grow with new clients who have come to trust our advice and appreciate our care despite the challenging and extraordinary times. We were excited for the third time to be a recipient of the NEO Success Award. Since 1994 Inside Business magazine has recognized the region's top Public, Private and Emerging companies by revenue and employment growth. It is a testament to the clients who believe in us and recommend our firm to people or businesses that can benefit from our unique style and management of their financial wealth.

As important, I am proud of our team who is really YOUR TEAM. After spending time individually with our people, all are excited about their work and the important role they play in taking care of you. We will only be as good as the professional staff who decides to make PFS their home. We will do all that we can to enable everyone to enjoy what they do in fulfilling their career.

Our commitment to clients and prospective clients is that they will see our clear line in the sand about our commitment to giving them…entrepreneurs, leaders in business, and families an experience that is customized around you… Your Life. Your Money. Your WaySM.

Update on Technology
We completed our enhancements to Wealth PlanSM on time. Its comprehensive nature to aggregate financial information, storage of critical documents and its interactive nature to provide customized feedback allows you to make confident and informed decisions so your wealth works the way you choose.

Please take a moment to view the 3 minute video at the link below:
www.emoneyadvisor.com

Should you have an interest in interacting with the site as a live demonstration, please do not hesitate to contact us so we can provide you with access as a demonstration client.

Market Update
The Obama administration and the Federal Reserve (the Fed) have been very busy in the first quarter moving ahead quickly with policy actions aimed at countering the recession. In addition to accommodative monetary policies, the government's large stimulus spending initiatives will begin to work its way through the economy and at least part of it will be helpful. As with most previous anti-recession spending programs, the recession will likely be over before a large part of the programs has been executed. If so, we expect that at least part of the "stimulus package" will end up being reduced as future budgets are formulated in more "normal" economic conditions.

For now, the government appears to be entirely committed to a major anti-recession effort. The Treasury has rolled out an ambitious program to ease the credit crunch for banks and the Fed has begun another large wave of buying up various debts in order to bring stability to credit markets. Some programs and bailouts remain in doubt—the support programs for the automakers may fail and lead to reorganization in bankruptcy. The bank bailout policy still appears to us to have major challenges. It is unfortunate that Economic Darwinism is not favored in most instances as a better method to correct poor business dealings. However, while various programs may or may not ultimately be effective, we think that the government will continue to adjust and move to, on balance, helpful policies this year.

At the present time the economy is showing surprisingly mixed results. The general view has been that just about all the statistics would look bleak for some time, but that has not been the case. Employment, usually a lagging indicator, remains very weak approaching 8.5% nationally and climbing but other statistics have shown turnaround potential. Retail sales appear to have bottomed in December and are up so far this year. Also, new orders for capital goods turned up in February. Personal income is still up 2.2% in real terms through February compared to last February, despite the drop in employment. Housing sales and prices also showed minor signs of a turnaround, but remain deeply depressed. We think that we are in the process of forming a bottom in the economy in the second quarter, but we may need to revisit our crystal ball in a few months.

The Fed has embarked on a major expansion of the money supply to counteract the recession, general deflationary conditions, and the decline in home prices. Given the Fed's essentially unlimited monetary resources, we believe they will be successful. However, with this program, as well as all the others, there will be a price to pay down the road. The Fed will have to start reversing the monetary expansion and credit support programs as the economy recovers (a difficult timing act) and that change will likely put upward pressure on interest rates later in the recovery period with added pressure of inflation. Growing Federal budget deficits will also add to interest rate pressure and we still must confront the longer-term imbalances in Social Security and Medicare. With our government's poor track record in running the Social Security "business", one would have to question whether to make prudent business decisions regarding banks, auto industry and, soon to be, some form of universal (nationalized) medicine. This is the price we pay when we do not hold ourselves accountable, cry about our misfortune, and then want the government to bail us out. That said, right now most people would rather have an expanding economy with a return to rising employment, even if part of the cost is higher interest rates and inflation.

We may be forming a bottom in financial markets. Over the last three weeks the stock market rallied about 20%, as measured by the S&P 500, but most market measures are still down from the beginning of the year. To us, this is encouraging news, but is by no means a new bull market. With more generally bad economic news ahead, it is way too soon to make the call that the worst is over. We do see a saw tooth performance to the markets over the next quarter or two. It will still be a bumpy ride - up and down.

While being patient and disciplined will be rewarded, there are investment strategies that will help in the near short term as we begin to plan for an eventual market recovery.

We will keep you informed so you can make better decisions as it relates to your family and your business. As always, please call Jeremy, Walt, Patty or me with any questions or concerns. We value your input but most importantly our relationship as your wealth advisor. If you know of someone who can benefit from our second opinion, please let us know.

Thank you for your trust and confidence. We work hard to earn it everyday.

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Respectfully,


Frank Fantozzi, CPA, MT, PFS, CDFA, AIF

President, Planned Financial Services


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Planned Financial Services
www.plannedfinancial.com

7000 Fitzwater Road,
Suite 300
Cleveland, Ohio 44141
440.740.0130 ph
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